20 hours training
The objective of this five (5) day training is to understand and know the fundamental principles of writing text content to develop effective corporate marketing communication in the context of a microbusiness project.
- Learn how to create powerful texts to communicate the vision, mission and values of your company;
- Learn how to create value proposition text documents;
- Learn the creation of text content: press release, articles, tweets, communication messages;
- Learn how to adapt text content for the Web: press release, blog article, Twitter tweet, Facebook and LinkedIn communication message;
- Acquire the best IT tools for microbusiness;
- Understand the basic principles of good written communication in a professional context.
- Entrepreneurs wanting to have good written presentation text for effective marketing communication in a short time.
It is in the form of a 5-day seminar, held over 1 week that practical work training and lessons will be given.
Our methodology involves making written communication materials to introduce the participant's business. In this way, we make sure that all participants will have at the end of the seminar texts of professional marketing communication, basic element of good marketing communication, which includes the preparation of text content for the Web.
Our method promotes an informal, relaxed, egalitarian, friendly learning environment, centered on self-esteem, the desire for collaboration and the needs of learners. Our practice uses autonomy to build the capacity to adapt to change.
Our training will promote the full exploitation of intellectual resources. A balance between the training structure and a degree of autonomy and freedom of choice is left in the hands of the learner.
We ask all our interested partners to answer these questions for a pre-selection.