Taking the digital shift (or Virage numérique) is a challenge for many traders. In Quebec, two out of five people bought online last year.
What is the Digital Shift initiative?
The digital shift initiative aims to help retailers in Quebec implement strategies to carve out a place on the Web. This aid launched last autumn is totally free!
If you participate, you’ll get a boost at different levels.
- Diagnose your situation
- Develop an action plan for your business.
- Implement the chosen solution in your business.
- Promote your online store through marketing training.
This corresponds to about five days of accompaniment. You do not have to pay to benefit of it. The digital shift program is funded entirely by the Ministry of Economy, Science and Innovation (MÉSI). He invested $ 4.63 million.
How does the program work?
To get this free help, you must be an established Quebec SME with 50 or fewer employees. You must have a physical point of sale. If you are an already 100% company on the Web, you must be a producer of your products.
Then you can simply fill out the online form on the Digital Shift Website. The Quebec Retail Council (CQCD) will select participating retailers. It will do this in collaboration with local authorities in your area.
At all, it’s 1,325 retailers who will benefit from this CQCD support as part of the digital shift program.
Why take the Digital Shift?
The world of retail is changing. For many companies, taking the digital shift is now a matter of survival. Even big chains can be threatened by the transfer of sales to the Internet.
The average monthly cyber-buyer rate has risen from 32% in 2014 to 38% in 2017, according to a study by CEFRIO. It’s significant! More, the value of the average monthly shopping basket rose 22% to $ 281. These large sums escape the traders who do not have an online store.
By the way, the majority of these dollars are going abroad. Amazon and eBay alone account for nearly one-third of all transactions made by Quebec Internet users.
However, 64% of respondents say they favor Quebec retailers for their purchases, according to a survey conducted for the CQCD in 2016. Except that consumers are still more likely to shop online … and many Quebec merchants are absent.
The Digital Turnaround program aims to remedy this situation. Why not benefit your business? This could make a good difference in your sales!
Reférence : https://economiesetcie.com